Privacy Policy

Hello it’s Annabel here, the owner and designer at Annabel Perrin. As a small business it’s especially important to me that you feel at ease when browsing my website, communicating with me and purchasing from my collection. I would never and will never share your details with other companies for marketing purposes. To guarantee your confidence and trust in my brand, I have outlined my privacy policy in simple terms below. This is so you can be sure of when and why I may collect personal data and then how it might be used, securely stored and the controlled circumstances when information may be passed on to third parties, for example delivery agents.


My website/blog is hosted by WordPress (parent company Automattic), who collect cookies when you visit the site. Some of the cookies enable me to see visitor behaviour patterns, including number of visitors, pages browsed, search terms used and the countries viewing my site. I am not able to identify you from this information. Automattic collect cookies for a number of reasons and each time you visit my site, you will see a pop-up from them asking for your consent. For full transparency, I have also included a link to their Cookie Policy again here.

Mailing Lists

I send occasional newsletters to people who have ‘opted in’ to hear my latest business news. As part of the registration process for my newsletter, I collect some personal information. I will use this information to tell you about the news you have asked to hear about, such as special offers, upcoming events and new launches. I may also occasionally double check that you’re still happy to hear from me. To reiterate I won’t rent or trade email lists with other organisations and businesses.

I use MailChimp to collect and store information and to deliver the newsletter. As part of their service I can gather statistics about email opening and clicks using industry standard technologies. This helps me to ensure I am sending out relevant content, that interests you! For more information, please see MailChimp’s privacy notice. You can unsubscribe from my newsletters at any time by clicking the unsubscribe link at the bottom or by emailing me at

Third Parties

I share personal information with other organisations, in order to fulfil the orders that come in to me via or Etsy. If you are a customer of theirs I have linked to their Privacy Policies below. I do not have access to any sensitive information, such as payment details.’s Privacy & Data Security

Etsy’s Privacy Policy 

When processing orders, I share information with carefully selected delivery agents, to ensure the safe arrival of your parcel, with tracking updates. The delivery providers I regularly use are Royal Mail and MyHermes. Please see their privacy policies below:

Royal Mail’s Privacy Notice

MyHermes’ Privacy & Data Protection Policy

In order to provide a prompt service for customers, fabric orders are occasionally dispatched directly from my UK manufacturer. In such cases, I will supply my manufacturer with the relevant information to be able to arrange delivery with a reputable courier, from their warehouse. They will not use your details for any other purpose.


Order receipts are kept securely on file for accounting and tax purposes and then destroyed periodically. Accounting is currently carried out inhouse, so data is not shared with another company for this purpose at present.

Security settings and procedures are regularly reviewed at Annabel Perrin to ensure the protection of any personal data and to make sure information is not kept for any longer than necessary.

Access To Your Personal Information

You are entitled to view, amend, or delete the personal information that I have. Email your request to me (Annabel Perrin) at

Changes To This Privacy Notice

This privacy policy will be amended from time to time to reflect changes to our business or for legal reasons.

Last reviewed 23.5.2018